Production finance
Single-title financing against a structured production.
Building the financial infrastructure for Africa’s film industry
Africa Film Finance, Insurance & Risk Management Framework
Africa does not simply have a film finance problem.
It has a film finance infrastructure problem.
AFFIRM brings together the institutions, risk mechanisms and financial structures required to move qualified film transactions closer to institutional capital.
The missing middle
The problem was never capital alone.
Africa has stories. Africa has audiences. Africa has talent. Capital exists.
What has been missing is the infrastructure that allows them to meet with confidence.
“Will you finance a film?”
“Can we structure a transaction your institution can finance?”
What AFFIRM is
Not another film fund.
- AFFIRM is not a fund.
- AFFIRM is not a lender.
- AFFIRM is not an insurer.
- AFFIRM is not a guarantor.
And it does not replace the independent credit decisions of participating financial institutions.
AFFIRM is infrastructure.
Its purpose is to create an environment in which appropriately structured transactions can be evaluated with better information, clearer risk allocation, stronger controls and greater repayment visibility.
The AFFIRM architecture
How AFFIRM works
AFFIRM does not eliminate risk. It identifies it, allocates it, mitigates it and manages it.
One framework, multiple pathways
Capital does not enter every transaction the same way.
Depending on the asset, business, revenue structure and risk profile, AFFIRM can support the development of different financing pathways.
Creative SME & corporate finance
Balance-sheet lending to creative businesses.
Receivables-based finance
Advances against contracted revenue.
Distribution finance
Capital against distribution and release.
Portfolio / slate finance
Risk spread across several titles.
Creative infrastructure
Studios, facilities and production capacity.
Private & institutional capital
Structured opportunities for capital providers.
Different transactions. Different capital. One infrastructure.
Follow the money
A film is not one transaction.
Once properly financed, produced and commercialised, intellectual property can generate value across multiple channels.
Revenue channels from one asset
- Cinema
- Streaming
- Television
- International sales
- Distribution
- Licensing
- Music
- Brand partnerships
- Remakes
- Sequels
- Library
And around every production, another financial economy
- Payments
- Payroll
- FX
- Treasury
- Insurance
- Collections
- Working capital
- Receivables
- Equipment finance
- Transaction banking
The opportunity is bigger than the film loan.
The AFFIRM ecosystem
Where does your institution fit?
Become an AFFIRM PFI
Participating Financial Institutions independently evaluate qualified transactions according to their own mandates, eligibility requirements, risk appetite and credit processes. AFFIRM strengthens the infrastructure surrounding those transactions.
Become a PFI →Build the protection layer
AFFIRM welcomes African insurers, reinsurers and specialist providers interested in developing and deploying appropriate protection across the film-finance ecosystem.
Become an insurance partner →Strengthen the credit
Credit guarantee institutions, DFIs and specialist credit providers can participate in developing guarantee, risk-sharing and other credit-enhancement pathways for qualifying transactions.
Become a credit enhancement partner →Bring capital to the market
AFFIRM welcomes engagement from institutional investors, investment companies, private credit, family offices, funds, DFIs and other capital providers seeking appropriately structured opportunities within Africa's emerging screen economy.
Become an investment partner →For producers
Capital starts with readiness.
AFFIRM is not an open funding application or an automatic route to finance. Projects seeking institutional capital must demonstrate appropriate commercial, financial, legal, production and governance readiness for the financing pathway being pursued.
Through the wider AFFF ecosystem and qualification partners, projects can be prepared for eventual engagement with relevant financing institutions and capital providers.
- Project
- Ready
- Qualified
- Financeable
From infrastructure to market
AFFIRM builds the infrastructure.
AFFF brings the market together.
The Africa Film Finance Forum & Film Finance Market brings filmmakers, financial institutions, insurers, guarantors, investors, distributors and specialist partners into the same marketplace. The objective is simple: move from conversations about potential to transactions.
- AFFIRM = Infrastructure
- AFFF = Market
- Transactions
Explore the Film Finance Market →AFFF 2026 · 5–7 October
The next chapter of African film finance is being built.
Where does your institution fit?
